Hi, I’m Ed Murphy, and I’m the co-author of The Effectiveness Guide and the Founder of TheEffectivenessGuide.com.
What is effectiveness? How effective are you at work? Would your employer agree? What are you doing every day to become more effective? These are the questions we’ll be addressing as we explore how you can become more effective tomorrow than you are today.
This site is about Effectiveness, your effectiveness at work and in life. Regardless of your positions, titles or levels of authority, effectiveness is your ability to consistently produce excellent results.
To do that, this site contains the best-in-class knowledge, wisdom, and advice on how you can become more effective by teaching the 10 Core Competencies of Effectiveness:
It contains over 1000 street-smart, actionable Tactics, Techniques, and Tools (or best practices) used every day by the most effective people in their field and are guaranteed to help you become more effective tomorrow than you are today.
In a 21st-century world of business, the best companies, the ones who make it to the top in their industry, are thriving because they’re breaking all the traditional rules and stereotypes of conventional leadership. Positions, titles, and organizational charts are meaningless.
I know this to be true because I’ve spent 20 years of my life as an executive coach working with hundreds of business executives and small business owners, seeking the answer to this simple question,
Why are some people more effective than others?
What do they think, say, and do that made them more effective?
Here, I was privileged to work with some of the most exceptional men and women in America, learning the true meaning of effectiveness by documenting what they did, how they did it, and most importantly, how they made others feel. I found that effective people had one thing in common.
They were able to influence the actions of others by how well they
applied the 10 Core Competencies of Effectiveness.
I also learned why most businesses today are struggling.
First, employers today are still relying on traditional development practices, which are stunting the growth of many young leaders. They’re still asking the wrong questions and using the same old lame metrics to measure success, which isn’t working as expected. Traditional assessments like 360 surveys or outdated performance criteria give false positives, lulling people into thinking they’re more prepared than they are.
Second, there’s a huge skills gap between graduation and the first day on the job. As a result, new employees lack the job skills needed to “hit the ground running” and find themselves in dead-end, menial, minimum-wage jobs, trading time for money just to put food on the table.
Third, most employees have no program for professional development and become complacent hoping that their past accomplishments are good enough, and no longer strive to improve their skills. They wait for their employer to tell them that they have a weakness before they do anything to improve themselves. There’s no motivation to empower them to “Be All They Can Be.”
And, finally, employers, especially small business owners, lack the time or resources to train their employees. Worse yet, large corporations today aren’t willing to invest in training their employees until they have a proven track-record.
It’s clear to me that the leadership and management wisdom used for years doesn’t work anymore and is failing us in several critical areas. There’s got to be a better way. Well, there is, and it’s called effectiveness.
What is Effectiveness?
Effectiveness is your ability to consistently produce excellent results.
When assessing your effectiveness, no one cares how much experience you have, how hard or how long you work, where you went to college, or what companies you worked for; all that’s meaningless. Effectiveness focuses instead on what you did (got done, completed, finished, created, or resolved), how you did it (character, attitude, and behavior), and how you can do it better (efficiency and consistency)? Effective people are able to measure and increase their value-added to their employer; enhance their personal and professional development, and do so quicker and easier than they ever could on their own
So, how can you become more effective, when it’s not taught anywhere in academia or your company? Here’s the good news! That’s where we come in. The beauty of this site is that you can learn Tactics, Techniques, and Tools (or best practices) needed to become more effective and successful regardless of your title, position, function, or level of authority, right from your home.
I know from experience that by learning, using, and training others on the 10 Core Competencies of Effectiveness, you’ll become more effective with each passing day. Without your direct intervention in your career, you’re leaving your career to chance. You have too much to lose by not taking a more active role in learning the critical skills needed for successful job performance. I know that doing nothing and waiting for someone else to make you more effective, is the definition of complacency, which will kill your career.
If you’re ready to elevate-your-game to the next level and become absolutely essential and irreplaceable to any employer lucky enough to have you on his team, this site is guaranteed to make you more effective tomorrow than you are today.
Also, if you feel this information could help someone else, please take a few moments to let them know. If it turns out to make a difference in their life, they’ll be forever grateful to you – as will I.
Let’s make a difference together – one person at a time!
All the best!
Founder of TheEffectivenessGuide.com
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What are you doing to improve yourself?
Stop wishing you were better and do something about it today.
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