is the Compass. Persuasion is the Map.”
– Joseph Wong.
Note: This material has been extracted from The Effectiveness Guide.
Have you ever wondered how to get ahead at work? How to be the person who always gets the raise, gets promoted, gets selected for further training and key assignments? And, you’re not alone. Your peers are having the same thoughts.
I’ll bet you thought that all you had to do was to be the best at what you do; the best doctor, the best lawyer, the best whatever? Unfortunately, this is only partially true.
To progress in your career, you must be the best at what you do and be perceived by your employer as a good Communicator.
This article will focus on Communication and Persuasion. As I share what I’ve learned from being an Executive Coach for more than 20 years, you’ll learn how you can enhance your value-added to your employer by enhance your ability to persuade others.
Effective people know that human communication is the foundation upon which they’re building their reputation and credibility. This is why your ability to communicate should be something you continuously striving to improve throughout your life. The power of persuasion can produce a tremendous amount of influence.
Persuasion is the art of guiding one’s mind through a field of ignorance, misinformation or misunderstanding to a destination where there is enough information and understanding to make a logical choice to do what is in their best interest (the person being persuaded).
Real persuasion enables the other person to understand what you’re saying, feel what you’re feeling, and consequently become motivated to do what’s in their best interest. Persuasion and openness are critical when you’re trying to work through controversy in a positive way to overcome resistance and build support.
By reducing misunderstanding, persuasion reduces the time wasted in resolving unimportant problems. It also ensures the involvement of others, opens communication with them, and places value on their opinions – all critical team-building actions. Openness to discussing one’s position and a positive attitude toward a dissenting view often defuses tension and saves time. By demonstrating these traits, you’re also providing an example to your team members.
Persuasion is a gift that finds its magic in passion, the truth, and a strong sense of purpose from doing what’s right.
Often people are misled by someone who mixes just enough truth with a lie, that others believe it’s true. This is manipulation at its best. Some people confuse manipulation with persuasion.
Here’s the difference. Manipulation is attempting to influence a person, normally through negative means, to do something that fulfills the manipulator’s needs or desires, and not the other person’s desires.
The key to understanding is Perspective, which can be achieved through imagining, empathy, metaphors, analogies, and story-telling.
Real persuasion enables another person to understand what you’re saying, feel what you’re feeling, and consequently become motivated to do what’s in their best interest, for their reasons! When attempting to persuade your leader on your proposal, put the odds of winning in your favor.
For example, if he has five Direct Reports, and you’re one, get the other four Direct Reports on your side. Then, when you bring the subject up at your next meeting, you’ll have the support of your peers to help persuade your leader to accept your proposal.
Persuasion is a powerful combination of proximity, clarity, a rational argument, and a passionate delivery.
- Proximity here means face-to-face, actively engaged, focused, and in the moment with no distractions
- Clarity refers to the clarity of goals, purpose, direction, relationships (how they feel)
- A rational argument means painting a compelling picture comparing the old against the new, making a strong case for change, by explaining what they can achieve if they work together
- Passion releases four important things; Excitement – the physical sensation that passion arouses, Enthusiasm – by your mind focusing your excitement on a specific target, Energy – the power generated by your passion, and Effort – the outward manifestation of your passion in the form of action
I challenge you to share this information with others because the only way to truly own knowledge is to give it away – one of the great paradoxes in life.
Your ability persuade is critical to your career!
Persuasion is the currency of influence.
In my next post, I’ll continue to focus on how you can become a better communicator. Stay tuned! In the meantime, if you need more help, visit TheEffectivenessGuide.com